Marketing Services We Provide:
Below you'll find a list of some of the services we provide. When reviewing the list, remember that we use special un-advertised marketing techniques which we do not reveal on the web in order to preserve a competitive advantage. When you setup a contract for our services, we can disclose some of these techniques.Strategic Marketing Analysis
- Current Market Position Assessment ( Learn More)
- Marketing Objectives Assessment ( Learn More)
- Guerilla Keyword Research ( Learn More)
- On-site Search Engine Optimization ( Learn More)
Marketing Strategies
- Off-Page Marketing ( Learn More)
- Interactive Content ( Learn More)
- Quality Link Building ( Learn More)
- Manual Directory Submission ( Learn More)
- Manual Article Submission ( Learn More)
- Press Release Distribution ( Learn More)
- Blog Commenting ( Learn More)
- Forum Participation ( Learn More)
- Hub Page Creation ( Learn More)
- Video Marketing ( Learn More)
- RSS Feed Submission ( Learn More)
- Craigslist Marketing ( Learn More)
- Get a Free Web Marketing Quote ( Learn More)
Current Market Position Assessment
Imagine that you are lost and you call a friend to help you find your way. The first question your friend will ask is: "Where are you?" You then will describe as much as you can of your current surroundings and from these your friend will be able to get you on the roads you need to get to your desired destination.In the same way, BuildHostMarket must ascertain the current positioning of your website in the search engines and the number of sites linking to your site, etc. Then we can build upon, modify, and create as necessary to increase your traffic, sales, leads, branding, etc depending on your specific objectives.
Assessment: We Analyze Your Site Statistics
- Unique Visitors (all stats per day, per month, per year)
- Average time visitors stayed on your site
- Number of unique visitors that converted into a lead
- Number of unique visitors that converted to sales
- Revenue earned per website sale
- Average dollar value of each unique visitor
- Number of search queries where your site is in the Top 10
Marketing Objective Assessment Details
It doesn't matter how fast you work or how much you spend, if you are going in the wrong direction, you will fail in realizing your VISION. That is why we take the time to assess, clarify, and adjust your marketing objectives so that they will accomplish the vision you have for your business.Marketing Objectives Assessment:
- Sales/leads/actions per month goal?
- Unique visitors per month goal?
- Average length of visit goal?
- Percentage increase in conversions/sales/leads/actions goal?
- Percentage increase in gross revenue from website goal?
Guerilla Keyword Research Details
Keywords are the language of the search engines. Every search result is based on the keywords found in anchor text of links pointing to a website, the keywords on that website, and the general topic of the other pages of that site. Many inexperienced marketers target too general of keywords and never show up in the top listings of search results, and even if they do, they find their visitors don't convert very well because they were actually looking for a sub-topic of the general term they typed in.It is more effective to target more specific phrases called long tail keywords. Proper keyword research can uncover profitable keywords your competition isn't using.
Keyword Research Service
- We find 5-8 powerful keywords/phrases around which the site will be based
- We find 50 - 100 often overlooked but valuable long tail keywords
- We use tracking to determine which keywords are converting and discard unprofitable keywords
- We repeat the process to continue fine-tuning which keywords convert best
On-site Search Engine Optimization
Simply put, Search Engine Optimization is the process of creating/modifying web sites/pages so that search engines understand them and humans can easily navigate and use them. There is a fine balance between over optimizing and under-optimizing web pages for the search engines. We are experienced in correctly optimizing titles, headings, paragraphs, keyword densities, link structures, anchor texts, etc. Our rule of thumb: would the website visitor feel like this page/site is accurately organized and straightforward (no deception). What is very readable for humans will also be good for the search engines with the proper use of headings, titles, etc.Search Engine Optimization Service
- Optimization of titles & headings
- Optimization of page text keyword densities
- Optimization of site navigation
Interactive Content Details
The most heavily visited sites on the internet DO NOT CREATE THEIR OWN CONTENT! Google, MySpace, FaceBook and others simply let their users create the content. Do you have a way for your users to create content on your site? If you don't, you should.Interactive Content Strategies
- Create a blog and update regularly
- Create a forum related to your site
- Create a social network on your site
- Other forms of interactive content: surveys, voting systems, reviews, comments, etc.
Importance of Off-Page Marketing
Off site marketing has now become more important than traditional on-page optimization. The days of stuffing your site with relevant keywords and voila your site has traffic are over. Keyword optimization is still important but it pales in comparison to link building with optimized anchor text. Link building cannot be limited to three way webmaster link exchanges.Back to Top
Quality Link Building Details
Why Build Links? Often, link building helps Websites be indexed by search engines. The more links your site develops, the more popular it could get, and the higher its online search ranking could get. Be cautious though in choosing websites to establish links with. If a website is banned in search engines for absurd and offensive content, you might also get the same ban if you develop links with that prohibited site.Our Quality Link Building Service Includes:
- All links will be permanent and one way (we get other sites to link to yours without you linking back)
- Backlinks will be from different C Class IPs
- Links will be from related categories only. If your site is about Finances, we will only get links from Financial sites.
- No links will be from link networks like LinkVault in order to build trust with Google
- We do not use ANY automated scripts. Everything is done by hand, customized for your site
- Links will NOT be from link farms or directories
Manual Directory Submission Details
Why submit your site to directories? While directory submissions should not be your only link-building strategy, you will increase your rankings for phrases you choose to be in the anchor text and you will be getting links from many high quality directories. I have personally seen my clients' sites getting more traffic and higher rankings for the exact phrases we chose for the anchor/title text. It is better to have a small amount of targeted traffic than a large amount of traffic completely disinterested in your site/products. Of course with our services you can have both a large amount of traffic consisting of very interested visitors who will take action.Our Directory Submission Service Includes:
- We submit your site to more than 900 directories
- Each directory in our list is handpicked and the list is constantly updated with new directories
- We submit your site with the anchor text and descriptions you choose
- We can submit your site to the directories slowly over time so Google isn't alarmed at how fast your site is getting links
- We give you a complete report of the submissions
Manual Article Submission Service
Why should you market your business/site via articles? Article marketing is very effective for the following:|
1. Increasing search engine rankings.
2. Gaining the trust of your readers by showing them you know what you're talking about (gain expert status). 3. Educating your prospects, pre-selling, promoting products and services, and much more. |
Our Article Submission Service Includes:
- We submit your article to more than 290 article directories!
- Each article directory in our list is hand selected for its quality and traffic.
- We carefully choose the anchor text and author bio for each article
- Entire article submission process is completed in 8 days
- We give you a complete report of the article submissions
- The article submission list is constantly updated with new article directories
Press Release Distribution Details
Why should you market your business/site via press releases? A well written and interesting press release will spread across the internet like wildfire and get picked up by newspaper editors. It is as simple as making sure the press release is NOT an advertisement and that it IS interesting and NEWSWORTHY. We can write a press release for you and distribute it to both paid press release directories like PRWeb and free press release directories like PR.com and others. Press releases, when written right, appear in Google News, which will bring additional traffic. Press releases are great for gaining backlinks, sales, and BUZZ!Our Press Release Service Includes:
- We can write a press release for you
- We submit your press release to key free and paid press release sites
- We send you a report of the sites where your press release was submitted
Social Bookmarking Details
Why should you market your business/site via social bookmarking? First, social bookmarking is a way for people to bookmark their favorite sites online with the option of sharing their bookmarked/favorite sites with others. So the websites that get the most bookmarks end up getting the most exposure on bookmark search engines and sites. If your site is interesting or useful, people will bookmark. However, BuildHostMarket can speed up the process by bookmarking your site in many social bookmarking sites like Digg, Del.icio.us, Reddit. We also go the extra mile in this process; we have assembled a list of social bookmarking sites that improve your search engine rankings by giving a link back to your site. Some of these less well known sites include: uvouch.com, searchles.com, humsurfer.com, and more.Our Press Release Service Includes:
- We can write a press release for you
- We submit your press release to key free and paid press release sites
- We send you a report of the sites where your press release was submitted
Blog Commenting Details
Why get links by commenting on blogs? High quality blogs attract powerful readers. We find blogs related to your site and post pertinent comments with a link back to your site. We DO NOT SPAM blogs, we manually submit comments that are relevant to the topic. This is a win-win strategy as it helps the blog owner's site by adding content and it gives your site visibility and more link juice.Our Blog Commenting Service Includes:
- We search for blogs related to your site
- We submit natural and relevant comments on those blogs
- We include a link back to your site with each comment
Forum Participation Details
Why participate in forums? Posting answers to questions relevant to your site/business will help establish you as an expert in your industry and as a solution provider. When someone asks a question in a forum, it is usually because of a problem they are experiencing. We post an answer to the question and include a link back to your site in the signature.Forum Posting Service Includes:
- We search for forums and discussions related to your site/service/business
- We post replies to those forums/discussions
- We repeat the process as new discussions are always appearing on the web
Hub Page Creation Service Details
What are hub pages? A hub page is a page where individuals can write articles, upload pictures, and videos without owning the page. Usually hub pages are offered by large websites who want more content, in exchange for the content, they allow individuals to create pages for free. Examples include Squidoo.com and HubPages.com. Each hub page is ranked by Squidoo.com by how often it is updated and by a voting system.Benefits of our hub page creation service: your site will get backlinks from the hub page, your site will also get direct traffic from the hub page (hub pages can shoot to high rankings in Google in days), and you will have increased visibility almost instantly.
Most search engine optimization services do not and will not offer this service; this is currently one of the best guerilla marketing techniques for instant and quality traffic!
Hub Page Creation Service Includes:
- We create many hub pages for your site
- We update the hub pages regularly for you
- Some of the hub page sites we utilize include: Squidoo, Zimbio, HubPages
Video Marketing Service Details
Plain, dull, boring text web pages are becoming quickly out-dated. The video revolution is well under way. Many internet users prefer to just watch a video that explains the subject matter rather than have to pore over a bunch of text. You can capitalize on this revolution by creating videos and distributing them to the top video sites.Video Marketing Service Includes:
- We distribute your videos to Youtube, Vimeo, VideoEgg,etc
RSS Feed Submission Details
RSS feeds allow your visitors to read updates of your site from an RSS Feed reader. The RSS feed allows the user to click a link to your site if they want to learn more. We help you promote your feed by submitting it to RSS feed search engines. If you currently don't have an RSS feed, we can help you create one.Benefits of RSS feed submission include: instant backlinks, increased exposure and visibility, and of course, MORE TARGETED TRAFFIC!
RSS Feed Submission Service Includes:
- We manually submit your RSS feed to the most popular search engines and directories
- We submit your feed to Feedster, RssFeeds.com, MyYahoo, MyBlog, Popdex, and more.
- Our list of the top blog and feed search engines is always updated
Craigslist Marketing Details
Some businesses get the majority of their customers from Craigslist ads. Depending on your product/service, Craigslist could be a great resource for getting more targeted traffic. We can help you promote your business on Craigslist.Craigslist Marketing Service Includes:
- We write ads for your business/product
- We submit the ads regularly to Craigslist
- We use special strategies to get the most results
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